Work smarter, not harder—here’s how to get the info you need from clients to build strategic brands. This post covers questionnaires, workshops, and tips to confidently guide your clients through the brand-building process.

Want to turn more inquiries into paying clients? This post shares the 6 must-have sections in a design project proposal—complete with strategy tips and a downloadable template to help you build yours fast.

A strong client offboarding process helps you end your projects professionally, add value, and keep clients coming back. This guide outlines what to include in your offboarding documents—and why they matter.

Struggling with your own branding? Here are four tips to help designers simplify their personal brand using logo, colour, imagery and fonts—without overthinking it.

See what goes into a full brand guidelines document—from logo use to colour palettes, tone of voice, photography style and more.

Set your projects up for success with a strategic onboarding guide. This post covers the key sections to include—like your process, deliverables, tools, and next steps—so your clients feel confident and supported from day one.

A Creative Direction sets the tone for your design work by aligning your client with the visual strategy from the start. Learn how this tool saves time, validates your research and boosts your professionalism.

I created a fake brand brief with AI, then tried to design a catering brand in Canva—like a client would. Here’s what worked, what didn’t, and how I redesigned it with strategy.

I used ChatGPT to write a fake brief, then designed a logo using Canva templates—like a client would. Here’s how it went and what I learned.

Use warp effects, offset strokes, pattern fills and layered shadows to build a dimensional retro text effect in Illustrator—using live, editable type.

Stop adjusting opacity to create lighter colours. Learn how to build solid colour tints in Illustrator using swatches and percentage fills for a cleaner workflow.

Stop adding rectangles behind your white logos. Use "Simulate Colored Paper" in Illustrator to change your artboard colour without affecting exports.

Learn how to save and restore your Illustrator workspace when things go off the rails. Stop the chaos, regain control, and save your favourite view.

Learn how to build a custom arrow brush in Adobe Illustrator that scales evenly, stays editable, and adds style to your designs.

Learn how to work faster and cleaner with Type on a Path in Illustrator. These four pro tips will save time, reduce frustration, and improve curved type layouts.

Use transparency masks to recolour PNGs in Illustrator without losing their original texture. This quick method is perfect for hand-drawn and scanned artwork.

Learn how to create a hand-drawn look for your vector icons in Adobe Illustrator using the Width Tool, Roughen effect, and stroke styling.

Use the tilde key and Direct Selection Tool to reposition patterns inside a shape in Adobe Illustrator. No redrawing, just fast and clean adjustments.

Skip the zigzag effect—this Illustrator trick uses anchor points and align tools for perfect scalloped edges that are fast, clean, and fully editable.

Watch as I attempt to create a brand using ChatGPT’s prompts and Canva in two hours—from colour palette to logo, icons, patterns, and mockups.