SERVICES
Branding that’s built (not borrowed).
Ditch the pre-made and make your brand unmistakably yours.

Take your branding from ‘good enough’ to unforgettable.
I offer strategic, high-quality branding and graphic design services tailored for small to mid-sized businesses ready to elevate their visual identity.
From custom logo design and cohesive brand systems to thoughtfully designed marketing collateral and packaging, every project is built on research, collaboration, and a deep understanding of your business goals. Whether you're launching a new brand or refreshing an existing one, I create branding that’s not only beautiful but purposeful—helping you connect with your audience, stand out in your industry, and grow with confidence. With a focus on professional design, brand consistency, and long-term impact, I help businesses move beyond DIY branding and into a space of clarity, confidence, and credibility.
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When it comes to brand identity design, I know you want more than just a logo—you want a brand that truly stands out and connects with your audience. As a freelancer, I specialize in creating unique and authentic brand identities that help your business navigate the crowded marketplace. From logos and color palettes to typography and guidelines, I make sure every detail reflects your values and speaks to your ideal customers. Whether you’re just starting your journey or need a brand refresh, I’ll guide you through the process to craft a cohesive, memorable identity that helps you blaze your own trail.
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In addition to brand design, I also offer custom packaging and publication design services to make sure your brand looks great across every touchpoint. With a background in print production design, I have the expertise to create eye-catching packaging that stands out on the shelf and publication materials that communicate your message clearly and effectively. Whether you need product labels, brochures, or other printed materials, I bring a keen eye for detail and a deep understanding of print production to ensure everything is top-quality, from concept to final print.
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Brand strategy is the foundation of a successful, long-lasting brand. It’s all about defining who you are, what you stand for, and how you connect with your audience. Think of it as the map that guides your brand through the wilderness of your industry. A solid brand strategy helps clarify your mission, values, and unique selling points, ensuring everything from your messaging to your visuals is aligned and consistent. With a clear strategy in place, you’ll not only stand out in a crowded market but also build trust and loyalty with your customers. It’s about creating a brand that doesn’t just look good but also resonates deeply with the people who matter most.
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Rolling out your brand is easy with custom branded templates tailored to your needs, whether you prefer Adobe Express, Canva or another program. Each template is designed to be professional yet simple to customise, giving you the flexibility to make it your own. With ongoing support and training in the platform of your choice, you’ll feel confident every step of the way. As the creator of a successful template shop, I’m passionate about making your branding process smooth and stress-free—so you can focus on what really matters.
WHAT I OFFER
HOW IT ALL WORKS
The Branding Process
01
Brand Discovery
The discovery phase helps to uncover your ‘Brand DNA’. This informs which visual and strategic direction the design work will go in. This phase is very collaborative and the research findings are presented back to you.
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Discovery call
Project proposal
Custom quote
Brand questionnaire
Brand strategy workshop
Research presentation
Creative direction proposal
02
Design and Refine
Now comes the fun part! Design concepts are created based on the discovery phase and you’re presented with a visual and strategic direction. We work together to refine the design to make sure we have the right look.
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Design concept presentation
2 rounds of alterations
Artwork proofs of collateral
03
Brand Launch
The final phase launches your brand into the world, with final artwork files being shared and supporting documents (including file type guides and brand guidelines) provided for a smooth roll out.
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Finalised brand assets
Brand Guidelines
Branded Templates
Template training/support
Supporting documents
