Service & Pricing Guide Template for Designers (InDesign, Illustrator, Canva + Adobe Express)
Clear, Confident, Client-Ready
Tired of spending hours creating proposals that lead nowhere? This Service & Pricing Guide Template helps you showcase your offerings with clarity and professionalism — without the stress or second-guessing.
Created specifically for freelance designers, this template is designed to save you time, set clear boundaries, and help you confidently communicate your value. Whether you're using Adobe InDesign, Illustrator, Canva, or Adobe Express, you’ll get the tools you need to attract the right clients — and filter out the wrong ones — from the very first interaction.
Why It Works
As creatives, we often get undervalued because clients don’t always understand the true impact of design. That’s why this guide uses the StoryBrand framework by Donald Miller — a proven storytelling approach to help you clearly articulate what you do, what your clients will get, and why you’re the right designer for the job.
No marketing degree required. Just plug in your details, adjust your branding, and send.
Made for Freelance Designers
Whether you’re just starting out or refining your client process, this guide helps you:
• Set expectations early
• Build trust and authority
• Stand out from other freelancers
• Stop getting ghosted after sending proposals
Ready to Level Up Your Client Experience?
Create a seamless, professional impression from first enquiry to final invoice — all while protecting your time and energy.
Compatible With:
Adobe InDesign (.INDD + .IDML)
Adobe Illustrator (.AI)
Canva (free account or Pro)
Adobe Express (free or Premium)
Clear, Confident, Client-Ready
Tired of spending hours creating proposals that lead nowhere? This Service & Pricing Guide Template helps you showcase your offerings with clarity and professionalism — without the stress or second-guessing.
Created specifically for freelance designers, this template is designed to save you time, set clear boundaries, and help you confidently communicate your value. Whether you're using Adobe InDesign, Illustrator, Canva, or Adobe Express, you’ll get the tools you need to attract the right clients — and filter out the wrong ones — from the very first interaction.
Why It Works
As creatives, we often get undervalued because clients don’t always understand the true impact of design. That’s why this guide uses the StoryBrand framework by Donald Miller — a proven storytelling approach to help you clearly articulate what you do, what your clients will get, and why you’re the right designer for the job.
No marketing degree required. Just plug in your details, adjust your branding, and send.
Made for Freelance Designers
Whether you’re just starting out or refining your client process, this guide helps you:
• Set expectations early
• Build trust and authority
• Stand out from other freelancers
• Stop getting ghosted after sending proposals
Ready to Level Up Your Client Experience?
Create a seamless, professional impression from first enquiry to final invoice — all while protecting your time and energy.
Compatible With:
Adobe InDesign (.INDD + .IDML)
Adobe Illustrator (.AI)
Canva (free account or Pro)
Adobe Express (free or Premium)
Clear, Confident, Client-Ready
Tired of spending hours creating proposals that lead nowhere? This Service & Pricing Guide Template helps you showcase your offerings with clarity and professionalism — without the stress or second-guessing.
Created specifically for freelance designers, this template is designed to save you time, set clear boundaries, and help you confidently communicate your value. Whether you're using Adobe InDesign, Illustrator, Canva, or Adobe Express, you’ll get the tools you need to attract the right clients — and filter out the wrong ones — from the very first interaction.
Why It Works
As creatives, we often get undervalued because clients don’t always understand the true impact of design. That’s why this guide uses the StoryBrand framework by Donald Miller — a proven storytelling approach to help you clearly articulate what you do, what your clients will get, and why you’re the right designer for the job.
No marketing degree required. Just plug in your details, adjust your branding, and send.
Made for Freelance Designers
Whether you’re just starting out or refining your client process, this guide helps you:
• Set expectations early
• Build trust and authority
• Stand out from other freelancers
• Stop getting ghosted after sending proposals
Ready to Level Up Your Client Experience?
Create a seamless, professional impression from first enquiry to final invoice — all while protecting your time and energy.
Compatible With:
Adobe InDesign (.INDD + .IDML)
Adobe Illustrator (.AI)
Canva (free account or Pro)
Adobe Express (free or Premium)
For use with
Adobe InDesign or Adobe Illustrator
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20 professionally designed pages in RGB sized 297mm x 210mm (A4), with light and dark versions
3 fully customisable sections including information for: Meet the Team, Common Branding Mistakes, Our Promise to You, Our Services, Design Packages, Additional Services, Our Process, Testimonials, Book Your Project, Contact, Frequently Asked Questions
Layout options for Cover, Contents, Services and Testimonials
Paragraph styles and colour swatches in the InDesign and Illustration files
Preview PDF
Links for Canva and Adobe Express Files
User Guides
Terms and Conditions
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Description text goes here11 professionally designed pages in RGB sized 297mm x 210mm (A4), with light and dark versions
Mission Statement, Brand Profile, The Brief, The Design Process, Transformation Statement, The Creative (brand guidelines and logo breakdown), The Future of the Brand, Testimonial
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Simply drop in and mask your images in Adobe Illustrator, insert images into image frames in Adobe InDesign. Please note there are some very minor stylistic differences between each file type due to the nature of each application. Images are not included but can be sourced from unsplash.com and pexels.com under the creative commons licensing.
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This document uses the Google Font ‘DM Sans’ which is provided in the download files. Please install the fonts before opening using the provided files or through the Google Fonts online Library.
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You’ll receive a link to download the item upon purchase.
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For commercial use (please see the terms and conditions for more information). No returns, refunds or exchanges accepted, but please contact me if you have any issues with the digital product at hannah@hannahbacondesign.com
