PLENTY OF GAMES

Gaming in the heart of Melbourne.

CLIENT

Plenty of Games

sERVICE
INDUSTRY

Gaming
Retail

Illustration
Brand Identity

Plenty of Game is a vibrant and inclusive gaming store for Magic: The Gathering fans and everyday shoppers alike. In collaboration with Laura Haughton, I developed a unique brand identity that blends fun with professionalism, featuring a playful custom mascot—Roly the die. Through strategic research and competitor analysis, we crafted a visual style that stands out from the traditionally masculine feel of most game stores, appealing to both gaming enthusiasts and casual gift-buyers. The result is a bold, welcoming brand that reflects the store’s community-first culture.

Cartoon depiction of a dice character with a happy face making a peace sign.
Person wearing a black T-shirt with a cartoon dice character and the text 'PLENTY OF GAMES' on the back, standing against a purple background.
Typography sample with large purple letters 'A', 'a', 'B', and 'b' on a dark background, with smaller text indicating font styles: 'Arpana', 'Extra', and 'Bold'.
A mobile phone screen displaying a message from 'Plenty of Games' with a dark purple background.
A purple sock featuring a repeating pattern of animated dice characters, with a brown paper tag reading 'Plenty of Games' attached at the top, placed on a dark purple background.
A dark background with various purple geometric and pixel art icons arranged in a grid, including shapes, a bow and arrow, a heart, a pointing finger, a tree, a droplet, a skull, and playing cards.
Solid purple background with no visible objects or features.
A circular sign on a glass window displays the text 'PLENTY OF GAMES' and features a cartoon dice character making a peace sign.
Two young women sitting indoors, engaging in conversation with smiling faces. Overlaid with multiple hand sign icons, including open palms, shaka signs, and handshake symbols.
Three digital advertisements for Plenty of Games are displayed in a neon-lit arcade or gaming space. The first ad features a cartoon dice character with arms, legs, sunglasses, and a peace sign hand gesture. The second ad shows three people laughing and enjoying a tabletop game together. The third ad promotes a sale, offering 50% off, and features the same cartoon dice character with text that reads "Sale on Now" and "Store Wide."

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